Executive Coaching, Corporate Strategy
Betsey works with Sagebrook on client assignments in the areas of executive strategy & coaching and media marketing and development. She made her mark in strategic branding as a change agent at some of the world’s most respected advertising agencies, such as Leo Burnett, DDB Needham, J. Walter Thompson and Hill/Holliday. At these agencies, Betsey worked on both the account and creative management sides of the business, and was recognized for a range of accomplishments, including:
• New product launches
• Global repositioning of recognized brands to new customers
• Leading employee initiatives to improve operations and organizational effectiveness
• Turnarounds of customer-focused businesses
Betsey is Founder and President of Fresh Tracks, Inc., a results-oriented executive coaching firm. As a 10+ year veteran strategy consultant and CEO coach, Betsey works with leaders of world-class businesses in almost every industry to transform them into innovative industry trailblazers that people want to follow. Betsey enjoys working with a combination of clients that include industry powerhouses and emerging start-ups.
Betsey offers leaders a rare combination of “can do” spirit, an extensive change agent toolkit, a unique senior management background, and training in wilderness leadership. This fusion of experience clearly sets her apart from other consultants and coaches. She facilitates retreats, conducts workshops, speaks, tweets, blogs, and writes articles.
Betsey is a graduate of Simmons College, the National Outdoor Leadership School, and Outward Bound. Based in the Boston area, she links her success to her client and colleague community through knowledge sharing, speaking engagements, board work, and direct community service.